In 1919 Salvatore Ferragamo started a laboratory to repair and create custom-made shoes in California. Then, he becomes the feminine meeting place of the rising Hollywood. He came back to Florence in the Thirties, after his success in America, to become a fashion icon in Italy. Today, Salvatore Ferragamo is an international brand. Salvatore Ferragamo represents the union between craft skills and the creative tradition typical of Made in Italy. Every Salvatore Ferragamo product is synonymous of quality, contemporary elegance, innovation and traditional craftsmanship. Salvatore Ferragamo style icon brand maintains high quality standards of products and distribution processes through investments in research, product innovation.