The Florentine fashion Maison Gucci represents the evolution of Italian style and fashion. Gucci went from being a leather store to one of the most prestigious luxury brands and symbol of Made in Italy. Gucci represents the symbol of a refined and chic style. The collections show a bold and provocative style that is combined with high quality craftsmanship. Gucci has launched a new concept of fashion: free, without constraints and labels, but also redundant and exaggerated.